Project

Eidos

Responsibility

MVP Definition

Year

2023

Reimagining how physical products are funded and owned

EIDOS is an open-source protocol designed to sell, fractionalize, and acquire the intellectual property of physical products through blockchain-based ownership models.

Built within the Web3 ethos and launched as a new feature for the Wikifactory Launchpad, EIDOS introduced a decentralized crowdfunding model where product IP could be tokenized as ERC721 assets, while fabrication rights were distributed as ERC20 tokens.

The result was a new framework for collective innovation—enabling creators to fund ideas, communities to participate earlier, and ownership to become a core part of how products are built and scaled.

01

Situation

Traditional crowdfunding platforms allowed communities to pre-purchase products, but offered no meaningful ownership in the value they helped create. At the same time, independent inventors and creators often struggled with access to capital, demand validation, and protecting their intellectual property.

The opportunity was to apply blockchain technology to a tangible use case: funding and commercializing physical products through shared ownership, transparent rights, and community participation.

02

Solution

EIDOS was conceived as a decentralized protocol where the intellectual property of physical products could be tokenized, funded, and exchanged.

The model separated two key assets:

Product IP as ERC721 tokens

Representing ownership, authorship, and transferable rights

Fabrication rights as ERC20 tokens

Enabling controlled production and distributed participation

The experience was designed to make complex blockchain mechanics understandable, credible, and attractive to non-technical users.

An open-source protocol designed to sell, fractionalize, and acquire the intellectual property of physical products through blockchain-based ownership models.

01

Phases

01
Research
  • The focus was to identify where blockchain could solve real problems.

  • We explored the limitations of traditional crowdfunding, emerging NFT ownership models, and the barriers preventing mainstream users from adopting Web3 products.

02
Product Definition
  • We defined the core value proposition, product architecture, and participation model.

  • This phase focused on translating abstract technology into a clear product narrative: creators launch ideas, communities fund them, and ownership becomes part of the journey.

03
Brand & Narrative
  • The name EIDOS was built around the idea of form, manifestation, and bringing ideas into the physical world.

  • The brand language aimed to feel visionary, credible, and future-facing.

04
Proof of Concept
  • We designed the initial experience framework for both creators and supporters.

05
Launch
  • EIDOS launched as a new feature within the Wikifactory Launchpad, expanding its vision beyond collaboration and manufacturing into new models of funding and ownership.

  • It demonstrated how strategic design can turn emerging technology into a believable and actionable product opportunity.

03

Product Definition

The initial experience framework was designed for both Creators and Supporters.

Creator Journey

Submit product ideas

Define ownership and fabrication terms

Create and transfer IP tokens

List & Sell IP Tokens

Supporter Journey

Discover potential on projects

Understand the value of ownership

Bid & Buy IP Tokens

Follow progress and outcomes

04

The Name

EIDON

εἶδον • (eîdon) — the physical product 

  • Representation and materialization of the idea in the real world and its fabrication rights.

  • The instances of the Physical Product that get manufactured and sold.

EIDOS

εἶδος • (eîdos) — idea

  • The Product Intelectual Property (IP)

  • NFT selled, bought and holded for future revenue shares.

05

Outcome

+$

0

0

M

in potential funding unlocked

Estimated capacity based on initial campaign scenarios and benchmark contribution behavior.

Funding / Capital

+

0

0

Waitlist sign-ups

Demand beyond existing ecosystem users.

User / Community

0

0

min

Average time from sign up to first contribution

Low-friction for initial suporters.

Product / UX

0

0

New revenue model validated

Platform fees tied to tokenized launches.

Strategic / Business

Unlocked new capital flows for early-stage product innovation

Funding / Capital

Expanded the Wikifactory ecosystem into Web3-enabled funding

Strategic / Business

Proved how design can translate complexity into adoption

Product / UX

Connected blockchain utility to physical product creation

User / Community

05

Outcome

+$

0

0

M

in potential funding unlocked

Estimated capacity based on initial campaign scenarios and benchmark contribution behavior.

Funding / Capital

+

0

0

Waitlist sign-ups

Demand beyond existing ecosystem users.

User / Community

0

0

min

Average time from sign up to first contribution

Low-friction for initial suporters.

Product / UX

0

0

New revenue model validated

Platform fees tied to tokenized launches.

Strategic / Business

Unlocked new capital flows for early-stage product innovation

Funding / Capital

Expanded the Wikifactory ecosystem into Web3-enabled funding

Strategic / Business

Proved how design can translate complexity into adoption

Product / UX

Connected blockchain utility to physical product creation

User / Community

eidos.xyz

My Role

Strategic Research

Product Definition

Brand & Narrative

Proof of Concept

Launch Strategy

Copyright © Raul Rey - 2026

MADRID TIME

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11:32:15 AM